Guest Post by Peter Saulnier, Toombs Inc.
As many people know, LinkedIn is the most popular social networking site for professionals. That is, it’s the professional or business-world equivalent of the more personal Facebook. And while Facebook and other social networking sites are gaining in popularity amongst some job seekers, there’s no doubt that LinkedIn is still the leader in this area.
But LinkedIn isn’t just for people looking for work, not by a long shot. It’s becoming increasingly important for everyone to have a LinkedIn profile of their professional self. If you’re considering it, here are some things to remember.
Anything on the internet is pretty much open for the world to view. You will have to assume that anyone, and I mean anyone, can see what you have to say about yourself. That’s the advantage. And the risk.
Remember that anything inappropriate or too personal really doesn’t belong on Facebook. This is even more true for LinkedIn, as it is the place where people show their professional selves. Everyone will see what you have to say about yourself. Which is a good thing. It’s great exposure for you. Just be careful what you choose to expose. Think of your professional reputation first and foremost.
There are some must-have items for your profile: past and current work history, and education come to mind. What about recommendations? This is where people who know you write a recommendation of you on your profile. Many people have them, but whether or not they’re necessary isn’t clear. Some people will always value a “live” recommendation over a written one.
People always ask me, what if my current boss sees that I’ve posted my profile on LinkedIn? Does it mean I’m looking for a job? No. Or at least, not necessarily. Show that you’re very proud of what you’re doing right now, and who you’re doing it with. You don’t want your profile to sound like you’re looking for a job (unless you are openly doing so). Of course, when you are looking for work, it’s a great tool.
I recommend people use LinkedIn first and foremost for professional networking – if you use that mind set when you create your profile, it will have the right tone.
And finally, connect with people! That’s the whole point, to build (and keep track of) your network. It only works if you’re willing to accept invitations from people you know, or would like to know. And maybe send a few of your own too.
Happy Linking!